By Ben Bradshaw You can have the best strategy in the room, the most polished words, or the clearest vision, but none of it will land if your energy is scrambled. I’ve seen this play out in boardrooms, team retreats, and even on the farm. People don’t just respond to what you say, they tune …
Leading from Resonance: The Energy Behind Real Leadership Read More »
By Ben Bradshaw I didn’t discover meditation because I was looking for peace.I discovered it because success stopped feeling like success. On paper, I had everything: multiple businesses, press features, awards, momentum. But inside, I was spinning. I couldn’t tell if the next big decision was intuitive or reactive. My nervous system was constantly locked …
Why Business Leaders Should Meditate: Real Clarity in a World Full of Noise Read More »
Online, or digital marketing, is incredibly complex. One that needs a cautious approach, rather than a foot flat on the pedal 200 kilometres an hour kind of approach. There are many things that can quickly go askew and hit you where it hurts the most- your wallet. Having been around the block, and back again, …
The Online Marketing Road- Dodge These 3 Potholes! Read More »
I don’t need to remind anyone about the power of content marketing, it’s everywhere these days from Hungry Jacks to Uber. But, what exactly is content marketing and how is it best carried out? With a quick Google search, you’ll see that content marketing is the use of online material in order to promote. Well, …
This morning over a cup of much-needed coffee, I was reading an article that resonated with me. It was a story a from a Harvard business professor. He spoke of how they coached an under seven kids’ soccer team, and when they put the ball in the middle of the field what did all the …
When you hear the word “story”, what do you think of? Is it “Snow White and the Seven Dwarves” because it was your favourite? Or something more classic like “The Great Gatsby” or “Taming of the Shrew”. Either way, you have a base notion on what a story is and what it should be. It’s …
The constant flow of change is complex, yet interwoven in the world of digital marketing. The trends don’t work alone, rather they work together to accelerate and amplify the way we market our businesses. Faster and cheaper telecommunication, as well as wifi, made broadband as essential as electricity. Mobile phones gave rise to social networks, …
6 Digital Marketing Trends That Are Shaping Business (Part One) Read More »
You’ve seen the video by now I’m sure—the one of the beaten and bloodied passenger being dragged from the seat of a United Airlines flight. As a fellow business owner, I’m sure you can agree that there are PR nightmares (see Pepsi’s Kendall Jenner ad), and then there are full-on PR meltdowns! The United Airlines …
What Your Business Can Learn From The United Airlines Disaster Read More »
It takes a lot of hard work to become a manager, but even more to become a leader. There’s a saying by Motivational Speaker and Author Brian Tracy: “Become the kind of leader that people would follow voluntarily; even if you had no title or position.” It’s a powerful statement, because the truth is, management …
Your Staff Don’t Need A Boss – They Need A Leader Read More »
Marketing campaigns can be tricky to get right. On one hand, you want your ad to stand out and be seen as different from everything else around – but on the other, if you go too far in the direction of controversy you risk it backfiring tremendously. And when it comes to marketing for a …
The World’s Biggest Jerk – Why This Charity Are Glad They Took a Risk On This Ad! Read More »