Social Economics Marketing – What is it all about?

https://youtu.be/5wq8H9qY5Dg Summary What is behavioural or social economics and why is it relevant to marketing? Watch as Ben Bradshaw from BBI discuss social economics marketing and why it is so prominent in the digital era. Here’s a hint, it has a lot to do with persuasion.   Video Transcript Hi Guys and welcome to this …

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