Social Economics Marketing – What is it all about?


What is behavioural or social economics and why is it relevant to marketing? Watch as Ben Bradshaw from BBI discuss social economics marketing and why it is so prominent in the digital era. Here’s a hint, it has a lot to do with persuasion.


Video Transcript

Hi Guys and welcome to this week’s video update.

I want to talk to you a little bit about social economics. So what is social economics?

Well it’s taking a look at why we do the things we do, measuring why we do things, and why we do things the way we do them.

Recently I was lucky enough to go to San Francisco and go to the Googleplex there, and learnt all I could about social economics.

Since then I’ve been passionate about the topic and researched all I can. I am particularly interested in how we can use social economics for web conversions, and essentially why people do what they do online, and how you can use this information for social persuasion, and social influence to get people to do what you want them to do online.

If you’ve not heard of social economics, research as I have done, and how it could impact the online world.

That’s all for this week and I’ll speak to you soon.