Online, or digital marketing, is incredibly complex. One that needs a cautious approach, rather than a foot flat on the pedal 200 kilometres an hour kind of approach. There are many things that can quickly go askew and hit you where it hurts the most- your wallet. Having been around the block, and back again, …
The Online Marketing Road- Dodge These 3 Potholes! Read More »
I don’t need to remind anyone about the power of content marketing, it’s everywhere these days from Hungry Jacks to Uber. But, what exactly is content marketing and how is it best carried out? With a quick Google search, you’ll see that content marketing is the use of online material in order to promote. Well, …
This morning over a cup of much-needed coffee, I was reading an article that resonated with me. It was a story a from a Harvard business professor. He spoke of how they coached an under seven kids’ soccer team, and when they put the ball in the middle of the field what did all the …
When you hear the word “story”, what do you think of? Is it “Snow White and the Seven Dwarves” because it was your favourite? Or something more classic like “The Great Gatsby” or “Taming of the Shrew”. Either way, you have a base notion on what a story is and what it should be. It’s …
Last week, I identified three marketing trends currently shaping the way businesses operate online. However, as the title suggests, there are six. So, I owe you a part two! So without further ado, let’s dive back in and talk about three more!
The constant flow of change is complex, yet interwoven in the world of digital marketing. The trends don’t work alone, rather they work together to accelerate and amplify the way we market our businesses. Faster and cheaper telecommunication, as well as wifi, made broadband as essential as electricity. Mobile phones gave rise to social networks, …
6 Digital Marketing Trends That Are Shaping Business (Part One) Read More »
A few years ago we had a revolutionary idea. We knew it would be a game changer—something that would not only make the lives of small to medium business owners so much easier but would also be unlike anything we’d ever offered. The product? LinX: a world first digital marketing app that allows our clients …
LinX- The Revolutionary Digital Marketing App You’ll Love! Read More »
You’ve seen the video by now I’m sure—the one of the beaten and bloodied passenger being dragged from the seat of a United Airlines flight. As a fellow business owner, I’m sure you can agree that there are PR nightmares (see Pepsi’s Kendall Jenner ad), and then there are full-on PR meltdowns! The United Airlines …
What Your Business Can Learn From The United Airlines Disaster Read More »
Digital Marketing may be here to stay, but that doesn’t mean we can’t still take advantage of traditional strategies as well! Below are three of my favourite offline marketing methods that can be combined with digital marketing for that added oomph! Workshops & Events I believe that a large part of your business is …
3 Ways To Combine Online And Offline Marketing Methods! Read More »
It takes a lot of hard work to become a manager, but even more to become a leader. There’s a saying by Motivational Speaker and Author Brian Tracy: “Become the kind of leader that people would follow voluntarily; even if you had no title or position.” It’s a powerful statement, because the truth is, management …
Your Staff Don’t Need A Boss – They Need A Leader Read More »
Marketing campaigns can be tricky to get right. On one hand, you want your ad to stand out and be seen as different from everything else around – but on the other, if you go too far in the direction of controversy you risk it backfiring tremendously. And when it comes to marketing for a …
The World’s Biggest Jerk – Why This Charity Are Glad They Took a Risk On This Ad! Read More »
Social and Digital Content Writer, Lauren O’Connor, speaks with SponsoredLinX Founder & CEO, Internet Marketing Pioneer and author of the best-selling book, Don’t Guess, Ben Bradshaw, to mark the tremendous SponsoredLinX 10 Year Anniversary milestone! Celebrating the past. Inspiring the future. I remember my first work anniversary; I was 15 years old and I had …
Australian consumers digital expectations are not being met by Australian small businesses Technology, the internet and all aspects of digital have brought global citizens and global companies closer together than ever before. Australian consumers believe that if an experience, product or service can be had overseas, why can’t that happen for them here? As business …
Naturally as we begin to ponder what is install for us in 2016 we take a look back at 2015. To say it was momentous would just be touching the surface. For small to medium sized businesses everywhere 2015 was the year of digital. If you’re not online, then you’re missing out. It’s not just …
The Ten Most Momentous Occurrences in Digital for Business in 2015 Read More »
The Christmas season is well and truly here, and with 2015 being touted as the year of mobile marketing, the question remains if your online marketing strategy mirrors this claim. Mobile devices are always there with you, so your opportunities to market to your targeted audience are endless. To make sure you’re headed in the …
SponsoredLinX – The Google Partner All-Stars for 2015! Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, I’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t …
Think about the conversation you might one day have with future generations about the world before the Internet. What was life like before smartphones? How did people look up information? You might even struggle to throw yourself back in time to remember what it was like. It’ll be remembering a time when people wrote more …
The Evolution of Search – An Offline and Online Journey Read More »
https://www.youtube.com/watch?v=RmhjZyq2dqU&feature=youtu.be Summary Why should you make your social media profile more personable? A recent report by Rocketfuel illustrated the engagement levels between an animated visual cue and a real person in a video. Guess which one yielded better engagement? Yes, that’s correct, the video with a talking head. Human faces are 25% more engaging and …
https://youtu.be/5wq8H9qY5Dg Summary What is behavioural or social economics and why is it relevant to marketing? Watch as Ben Bradshaw from BBI discuss social economics marketing and why it is so prominent in the digital era. Here’s a hint, it has a lot to do with persuasion. Video Transcript Hi Guys and welcome to this …
Social Economics Marketing – What is it all about? Read More »
https://youtu.be/iHlYEGR1g-8 Some have termed the the new Google update as ‘mobilegeddon’ and others see the value that the new mobile optimised search results bring to their websites. The potential for business is great! Either way, this month Google unveiled the update to support better results to mobile device users, Ben was interviewed in the Sky …
https://youtu.be/-YuCqfmWROc Summary In the midst of a digital era that is forever booming, how do you protect your details online? With approximately 175 million transactions conducted in 2014 and the number set to skyrocket this year, take a moment to find out a simple step to secure yourself better in cyber space. Cyber Security …
Cyber Security – how can you protect yourself online? Read More »
https://youtu.be/dw1cX8qGPSs Take a short moment and listen in on the latest digital marketing predictions across the online space this year, straight from Ben Bradshaw.
Why do SME’s need to be online you ask? A combination of economic activity, soaring appetites to ‘buy local’, increases in online shopping trends coupled with increased internet connectivity nation-wide as a result of the National Broadband Network, has created the perfect online storm for buying and selling online.
Any tool can be used by people to create or destroy; it all depends on the person. Humans are the major agents of impact and change on our earth. We are in control of our destiny. When we are all told that we are in control of our emotions, we agree. We are the ones …
Find out a little bit more about YouTube and it’s decade online with Ben Bradshaw, online marketing authority.
Social Media Ben Bradshaw on Nine News talking social media and how it is used in the Qld election @benbradshawau speaks with @9NewsAUS about the social media battle during the Queensland election #qldpol #qldvotes
There is an old proverb that says, “A twig is not as strong as the whole branch,” And I feel this is applies to business. An unwavering ability to work together is so important and massively valued at SponsoredLinX. Occasionally we experience adversity beyond our control and it is our commitment to becoming the best …
Knowing precisely how much a passer-by’s outfit costs and exactly where she bought it is one of the super-human abilities soon to be afforded to Google Glasses wearers. Google Glasses have already been created and are on their way to mainstream Australia. This hardware is really cool. Basically, they are augmented-reality glasses, which show the …
Google glasses afford the wearer “Super-human” Qualities Read More »
Small to medium sized businesses that do not adapt to the current mobile environment will probably not survive, taking down the economy with them. Australia’s digital future is clearly not only set to exist in the cloud, but on mobile. Smartphone penetration is very evidently on the rise, and according to the latest Google research …
As Australia’s largest Australian owned Google AdWords Management Company, SponsoredLinX has recently relocated to its brand new impressive headquarters in Yeronga, Brisbane. Moving to the new premises was part of the business’ strategy for its enormous triple-digit growth plan for each year ahead. Last year the business literally doubled both its client base and staff, whilst …
Brisbane Welcomes new Cutting-Edge Google-Partner Headquarters Read More »
It’s hard to believe that the end of financial year is already upon us. Usually at this time of year you will find great discounts and specials at various retailers and service providers, and SponsoredLinX is no different. Purchase a mobile website from us before the end of June for just $770 plus GST, and …
As we have come to expect, the last few weeks have been extremely busy and productive here at the SponsoredLinX office. Day by day, our new office is undergoing its exciting physical transformation, and is quickly becoming the dynamic Australian hub for cutting edge Internet marketing. Our HR Manager, Eron Redmayne, has been very busy hiring …
Exciting Updates from the SponsoredLinX headquarters Read More »
More and more businesses are demanding online marketing strategy advice and education. Due to an overwhelming demand from clients and the business community in general, I am now holding workshops on a monthly basis so that businesses can educate themselves on strategies to increase traffic to their website and convert more leads into sales. A recent …
Upcoming education events to make your sales and leads sky rocket Read More »
Sharing my experience and what I have learned by being in business, both the successes and challenges, is something I really enjoy. Recently, I was interviewed by startupsmart.com.au on the subject of adversity and turning it around so that it works for you, rather than against you. Adversity is definitely something I have become very …
Early starter to success – Startupsmart.com.au article Read More »
Recently, I have been thinking a lot about adversity and the methods I have used to overcome times of adversity in both my business and personal life. I thought I would share my tools and lessons, because without them, I have seen so many people let moments of adversity absolutely destroy them. While I am now …
Don’t let adversity become a threat to your business success Read More »
Today I thought I would share an important yet relatively simple internet marketing principle with you that amused me somewhat. Who would have known it, but Karma also exists online! One of the interesting things about life in general is that things seldom exist in isolation. Our surroundings, our environment and our situation all have …
